Cinematography Kyle Macfadzean
Directed by Lucy Alex Mac

BARBIE called on MATTY BOVAN to celebrate how girls are in 2017. Together with Lucy Alex Mac, he has cast models from Facebook and Instagram for GIRLNESS, shooting them in various locations around York, including Matty’s family home and the street outside, as well as his grandmother’s house, The Knavesmere by York Racecourse, and local pub The Volunteer Arms, many wearing Matty Bovan Spring/Summer 2017 collection. First meeting when they were both at Central Saint Martins, the collaborative spirit between Lucy and Matty is organic, symbiotic, and spontaneous.

Matty Bovan says "In this short film, we have taken Barbie’s values and attitude, to showcase what female identity means to us in 2017.”

Lucy Alex Mac says: "Our beautiful, modern characters are seen populating the everyday, recognisable world that we all inhabit - domestic interiors, residential streets and open green spaces, letting our cast explore and express their uniqueness onscreen.”

GIRLNESS premiered in London’s Mayfair in honour of Barbie’s Birthday on Thursday 9 March 2017, at The Mayfair Collective’s temporary cultural hub The Women’s Space, celebrating women of achievement.